Healthcare Essay Example | Topics and Well Written Essays - 500 words - 4

Healthcare - Essay Example According to the policy on vendor relationships, medical practitioners should base all their decisions on integrity of medical research, analysis and professional judgments. Their professionalism should not be affected by their relationship with vendors in the medical field. Such inducements have been found to influence decisions by medical practitioners. After a thorough medical examination, healthcare practitioners, for example, doctors should be in a position to prescribe the proper medicine to a patient. According to Wazana (2000), physicians should base their decisions only on the patient’s health condition and prescribe appropriate medicine whether it is from an inducing pharmaceutical company or not. This is because their role is to save patients’ lives and not to promote products from pharmaceutical companies. They should not allow anyone else to affect their decisions regarding medical procedures or drug prescriptions. Unfortunately, in some cases, it has been noted that some medical practitioner do not base their prescriptions on the patient’s health needs. They prescribe medicine in favor of some pharmaceutical companies that give them inducements in the form of gifts, sponsorship in graduate education or Continued Medical Education (CME) and food. These gifts influence the prescription patterns of the physicians even to the risk of the patient’s health. This has turned their role from medical practitioners into ‘sales people’ for pharmaceutical companies (Wazana, 2000). It has affected the standard of drugs, and medical devices and equipment ordered by medical practitioners for use in their medical practice hence compromising the standard of medical care offered to patients. The quality of some drug samples and therapeutic devices has not been proven by the pharmacy and therapeutics committee. This means that a lot of lives are in danger, especially patients whose medical conditions require medicine from a

English Composition Essay Example | Topics and Well Written Essays - 250 words - 1

English Composition - Essay Example On the contrary, they should consider an argument as a learning process wherein they are able to learn some ideas from their opponents as they also teach them with new and well-researched information. Moreover, they also get the chance to improve their verbal communication and develop new strategies in articulating their arguments and counterarguments. The statements above describe an ideal scholarly argument but it is a fact that it is not just the scholars who argue. Argument is perhaps a common occurrence in people’s lives regardless of their education and status because of their differing ideas and convictions. For instance, in my own experience, I often argue with my mother. One of the arguments that we often have is my future life. She wants me to become a doctor because of the possibility of the many advantages it could give me but I want to major in marketing because that is what I am interested in. Oftentimes, I use logic to make her agree with me but sometimes we both get emotional and so, we are not able to settle the issue. Similarly, I can see that the use of logic works well in a scholarly arguments but being emotional will definitely overshadow

Creating Marketing Plan for Online Service Essay

Creating Marketing Plan for Online Service - Essay Example The growing popularity and expected growth with online e-commerce and services offers even more opportunities for creating the right marketing plan for the online service. Tools for Marketing The first approach taken for the online marketing plan is based on growing in search engines. On average, 48% of individuals find the online services by looking at search engines. The approach taken is to build a strong online presence through Google, Yahoo and MSN, the three leading areas that are able to provide opportunities for searching online. The approach to creating a presence on the Internet begins with keywords and tags that come from a website. This is furthered with building links that move back to the website and which are able to provide different alternatives for the website. The approach taken will be associated with the algorithm used by search engines, specifically which read the online website. The algorithm combines the amount of traffic with the given links and keywords to c ategorize and create an area of where the website should be categorized. By using this as a part of the marketing plan, it will become easier to develop a relevant approach to the online presence through the use of the search engines (Aakar, Kumar, 2008). While there are relevant aspects that are associated with the search engines, it is also necessary to reach indirect and direct traffic through a variety of tactics. An approach which has grown in the past years is based on the use of Web 2.0 and social media. The Web 2.0 and social media aspects are able to work toward finding indirect traffic and creating an image that allows individuals to go to the website for the services. Using options such as Twitter, Facebook and other social media allow for more interactions and opportunities for the services. The Web 2.0 alternatives are combined with interactions, reviews and dynamic content that is able to provide even more options for search engines. The communication and interaction t hat is a part of the Web 2.0 applications then create a different level of communication which can be used for the online services (Shankar, 2009). The approach with Web 2.0 and social media is one which is followed by direct interactions with potential and loyal customers. Direct marketing is able to provide even more alternatives to the online marketing while creating even more options for the online marketing. Email, newsletters, promotional offers and continuous contact with those that are interested in the business offers even more information and insight to the customers which are interested in the business. The approach taken is one which is based on customer led options. This allows customers to determine what the nature of the services or products should be. Combining this with insight into developments and new opportunities will assist in creating more customer interactions. By doing this, there is the ability to have interactions, loyalty and the ability to meet the consu mer demands that are available through the online portals (Gay, Charlesworth, 2007). Developing a Marketing Mix The various tools which are used with the online marketing are combined with the specific approaches to ensuring that the

Bottled Water Industry Case Study Example | Topics and Well Written Essays - 1750 words

Bottled Water Industry - Case Study Example In 1990, it was found that Perrier bottles contains Benzene contents which are poisonous and even though Perrier assured it was a minor mistake done during operations, people didn't believe and had to reposition their brand after calling back 160 million dollars worth of sale. Perrier then introduced the lime and lemon flavors, and to introduce new stuff, they have also introduced Grape mint flavor after 2000. The bottled water boom was actually an unpredicted and strange phenomenon because the demand rose when Britain was at a height of recession, but now that it is mature and people are consuming it, there is cut-throat competition to capture the 1 million Euros per day market (second-opinions.co.uk). The UK market for natural bottled water has grown by 54% between 1993 and 1997, with volume sales reaching 804 million lt and worth an estimated 402 million pounds sterling. Still mineral water sales amount to 504 million lt in 1997, representing 62.6% of the market, with sparkling water sales estimated at 300 million lt. Premier Waters, with its Evian and Voltic brands, leads the branded market with a 17.6% share. The mineral waters market is forecast to reach volume sales of 1.42 billion lt by 2002, worth 493.6 million pounds sterling (faqs.org). Spokeswoman for P... This resulted in Perrier having 5.7% of total market share in bottled water market and it was ranked third, with Arrowhead and Sparkletts at number 1 and 2 respectively. Unlike most of the similar products that promote health and safety through the water, Perrier shows the way to be cool and target youth. The restaurant chains make a big time business for Perrier as the brand is widely used and even after so many ups and downs with the brand, it still remains at the top with a relatively good image. Perrier's sales in 1987 were 180 million Euros and they captured 40% of the market that year (books.google.com). Although the UK government and the ministry has tried several times to tell people that tap water is as safe as mineral water and they should not spend Euros on it, but nothing helped and people still use it in a large quantity. The market has now grown to more than 92 mineral water producers and another 30+ flavored mineral water producers. Most of the companies market themselves as a drink that is a family need, with sophistication and love. On the other hand, only Strathmore water and Perrier markets itself as a cool and chilling drink for the youth which should be taken on beaches and events. The most common observation is the sport event sponsoring done by most of the companies. Highland Spring sponsored UK cycling marathon held in January 2010 and British tennis in November 2009 (highland-spring.com), similarly Buxton water called itself 'the official water of England cricket'. This shows that there is a cut throat competition and companies are constantly trying to be at the to p by spending millions on advertising and promotional campaigns. Deside water even announced that they have scientifically proven that

Good and Evil - An analysis of the characters in Schiller's 'Die Essay

Good and Evil - An analysis of the characters in Schiller's 'Die Ruber' and Lessing's 'Emilia Galotti - Essay Example The subject of good and evil has been covered extensively by the world of theatre and literature where several eminent and noble minds have contributed immensely to the discussion and review of the issue. Several notable productions such as ‘Jackyll and Hyde’ and the Apollo Victoria Theatre in Australia have made an attempt to highlight a comparison between these two virtues. However, the subject has been a case for discussion since times immemorial and has become the subject of intense scrutiny in theatrical works over the past 300 years. German theatrical works have played an immense role in this area by helping produce some of the most magnificent works that deals with the good and the evil things in this world. Among them, the plays ‘Emilia Galotti’ by Lessing and ‘Die Rauber’ by Schiller have stood out in terms of their intricacy in projecting the subject that has worked wonders over the years in highlighting the issue. The current paper is an attempt at highlighting the same by discussing the subject in several perspectives of good and evil wherein each shall be discussed in separate sections. Lessing has always been one of the most famous playwrights in contemporary German literature. His 1771 play titled ‘Emilia Galotti’ has been the subject of intense scholarly debates for several centuries. There have been several interpretations of Emilia Galotti, which fall into three basic categories namely the traditional, scholarly association with the Roman legend of Virginia and as a father’s dilemma over securing and convincing the innocence of his daughter. There has been some opinion among a few scholars who view the play as a mere testimony of the struggle of the bourgeoisie (middle classes) against emancipation. However, the play is further very interesting to examine given that it provides a deeper insight

High School Violence Essay Example | Topics and Well Written Essays - 2500 words

High School Violence - Essay Example Using the research questions and assumptions used in Chapter I, the researcher developed a research survey questionnaire that was presented in Chapter III. For Chapter V, the researcher will come up with a conclusion based on the quantitative and qualitative data analysis and the research findings presented in Chapter IV. Right after discussing the study conclusion, the student will discuss about the implications for teaching practices including some implications for future research. The research questions in the study were answered using a combination of quantitative and qualitative research questionnaires that was distributed to randomly selected participants between the age brackets of 14 – 18 years old at (name of US high school) and (name of US high school). Eventually, the research survey results was compared to the research findings that was reported by the National School Safety Center: Review of School Safety Research (2006) including the Childhood experience and the personal relationship of each individual with the parents significantly affect the behavior of each individual. Since the development of a child’s attitude starts at home, parents are considered to be responsible in the psychological, mental, and behavioral development of their children. Likewise, the school teachers also have a role to play in terms of disciplining the students whereas students in general could easily track down possible causes of school violence more than the school teachers or parents since these young individuals are more closely involved with other children who are capable of committing violent acts. Since parents, teachers, and students are among the three most important groups that actively participate in school activities, the research study concluded that it is important for these groups to be given a special role to play in the prevention of school violence. Encouraging these people to

English-Only Debated Essay Example | Topics and Well Written Essays - 1250 words

English-Only Debated - Essay Example It can also be defined as an easily accessible artistic mode of expression that points out, in a wide range of mediums, criticisms and oppositions to social, political ,economic or other circumstances in the community that are of high concern (Duncombe, 4-5). Consequently, cultural resistance mainly intends to raise awareness of the issue and then calls for justice on the part of the oppressed, this implies that it exist for a reason and not just for the sake of sympathy or pity. This article addresses creative cultural resistance in the American society with focus on English language There has been a raging debate on cultural dissent and language in regard to what it mean for one to say, â€Å"I am American?† The law provides these answers in technical sense: as to be one that falls under a statutory or constitutional category having full participation and membership rights in the American polity (Del 55). The main ones, with few minor exceptions, are birth within the United States, birth to American parents overseas, and legal naturalization, all regulated by the federal government. If this is the case why do when family, friends, co-workers, and or even our general acquaintances refer to themselves as who they are, the response is too often either Italian, Irish, German, Greek, or French and so on, however, in reality they're not, they’re simply American. This false mindset of what people perceive themselves to be leads to a stronger divide, separation, and cultural resistance between the people within our society both politically and culturally, while deteriorating the true identity and morals of what it means to be an American which can be found deep as its foundation. In spite of this, calling oneself â€Å"Irish† can give way to a sense of pride and belonging to a unique nation, with a heritage of great deeds and tragic flaws, a set of ideals, and a singularly commanding and demanding position in today’s world. As discussed by Rogers M. Smith, for many Americans alike, the sentence â€Å"I am Irish† is also a revelation of their sense of attachment at the deepest emotional level to unique culture and moral standards. It has then much more than merely legal meaning; it evokes a statement of political and personal identity that is complex, powerful, and often contradictory to the ideas and sentiments for both American and non-Americans similarly (Del 55). Retrospectively, this divides our country; the false sense of attachment due to pride drives both natives and immigrants towards specific towns or counties while steering them away from others. The culture and customs of one's heritage often differs greatly between an American native and ones ancestry within a home country. Since the United States is an immigrant society, putting as much of your message as possible into words is important in order to let people know where one is coming from. People try to remove the possibility of misassumptions as they believe everyone is different and the degree which they are involved in the majority culture varies (Jasper, 19-25). The Japanese view their country differently; they’re racially and culturally homogeneous with a long history of tradition, so it is assumed that everyone knows and will play by the unspoken rules of the majority culture. The two cultures are both different from each other while have very little in common. When Japanese-Americans refer to themselves as Japanese they’re merely holding themselves to a lie. More than forty percent of the population of Japanese immigrants predominantly resides in Hawaii and despite gigantic differences in cultural tradition and descent the majority continues to call themselves Japanese. Rather than United States citizens,